No matter the distance,
love still comes home.
Send money to Africa in seconds with just a WhatsApp message
Global payments, powered by Africa's fastest-growing fintech.
Access to payments and banking is crucial for the success of any business. In Africa, where the majority of employment comes from MSMEs, the stakes are even higher.
Sendar started with a pattern we could not ignore. When we launched Stur Africa, our parent company that powers payments and commerce inside social media, we watched something happen over and over. Vendors closed deals in DMs. Customers paid between voice notes. A supplier in Lagos and a buyer in Accra could go from “good morning” to “payment received” without ever leaving their chat.
That was the insight. Commerce in Africa does not live on websites. It lives in conversations. So we asked a harder question. If buying happens in chat, why does sending money still mean leaving it? Why should a vendor juggle five banking apps, hunt for SWIFT codes, and chase cross-border invoices across three tabs and two time zones just to pay one supplier?
Sendar is a cross-border payments platform built on WhatsApp. It helps African vendors, importers, creators, and small businesses send money across borders the same way they send a message. A Nigerian wholesaler paying a partner in Guangzhou. A Ghanaian importer settling an invoice in Nairobi. A freelancer in Cape Town receiving funds from a client in Lagos. All of it happens inside the chat they already use every day.
No app-switching. No copy-pasting account numbers into a fourth tab. No waiting on hold with a bank that closes at 4 PM. Just a chat, a few taps, and done. For us, this is about more than speed. It is about peace of mind. A vendor should not lose a day to paperwork every time she pays a supplier abroad. A small business should not need a finance team to move money across borders. A creator should not have to wonder whether her payment ever made it through.
We built Sendar because we believe Africans should transact the way they converse. Warmly. Quickly. Inside the conversations that already carry their lives and their work.